OVERVIEW.
Project Description
Finlitt is a mobile app designed to empower individuals with financial literacy by simplifying complex financial concepts into easy-to-understand lessons, tools, and actionable insights. As a personal project, this initiative showcases a comprehensive app design process from ideation to delivery.
Timeline
From initial research to the final polished design in 3 months, while managing the entire project independently.
Background
Finlitt helps users gain control over their personal finances by providing interactive learning modules, budgeting tools, and real-time financial advice. The app aims to bridge the gap between knowledge and action, enabling users to make informed financial decisions and achieve their goals.
Key features include:
Bite-sized lessons tailored for different skill levels.
Personalized budgeting tools for effective financial planning.
Gamified progress tracking to keep users motivated.
Process
The project involved a structured approach, including research, planning, design, testing, and iteration to deliver a cohesive and user-friendly product.
Research & Planning
Conducted an extensive review of existing financial literacy solutions to identify gaps and opportunities.
Defined the target audience, focusing on young professionals and beginners seeking financial empowerment.
Outlined core features to meet user needs, prioritizing ease of use and accessibility.
Design & Prototyping
Developed wireframes and user flows to map out the app's structure and user journey.
Designed visually engaging and intuitive interfaces, ensuring consistency and clarity throughout the app.
Created interactive prototypes to gather user feedback, refining designs based on insights to improve usability and appeal.
Development & Testing
Although the focus was on design, mock interactions and visual assets were prepared for potential development handoff.
Conducted usability tests with prototypes to ensure a seamless user experience.
Incorporated feedback to enhance the design, focusing on user satisfaction and engagement.
Solution
The Finlitt app design presents a user-centered solution to financial literacy challenges.
Results
The outcomes of the project underscore its potential impact and highlight its strengths:
Improved Financial Awareness
Users reported a better understanding of core financial principles through the app’s structured and engaging approach.
Positive Feedback
Prototype tests yielded high praise for the app's design, interactivity, and user-centric features.
Scalable Design
The app’s modular design allows for easy expansion, accommodating future enhancements like integration with financial services or social sharing.
